Stores Magazine, December 2006
Pick a Perfect Pack
Jennifer Korolishin
SaraMax DC uses light-directed solutions to improve accuracy, merchandise flow
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As retailers evolve, so do their relationships with suppliers. Today’s retailers are more demanding, and suppliers are finding that they, too, need to evolve to meet a variety of new sets of retailer requirements.
SaraMax Apparel Group found itself in such a situation. Headquartered in New York City, SaraMax is a branded and private-label intimate apparel company, with additional home décor, infant/newborn and men’s lines. About 10 years ago, SaraMax shifted from being primarily a seasonal fashion provider to offering stock and replenishment programs as a way of developing closer partnerships with its retail customers.
“We recognized the need to develop an in-house capability that we did not have,” says SaraMax president and COO Stan Greenstein. “As we bid and negotiated for replenishment programs with various retailers, we set up a small distribution group to act as on-site liaison and we outsourced the replenishment operation. Doing that enabled us to maintain an effective cost structure for that outsourcing, learn the replenishment business and create a game plan for bringing it back in house and applying current technology to what had been primarily a manual process,” he says.
To bring the process in house, SaraMax turned to Rockaway, N.J.-based AL Systems…
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